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Our travel blog: China
Recently I attended a publishing event in the most populous country in the world. It was an annual publisher event where I heard some familiar grumble on the declining revenue and prophecy of new...
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8 Easy tips for repurposing your marketing content
In today’s digital information age where regular output of quality content is demanded, it can be challenging for marketers and their respective organizations to keep up while also keeping related...
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Yaffa and WoodWing – a long momentous relationship
Yaffa Publishing leverages both WoodWing´s multi-channel publishing system Enterprise and WoodWing´s digital asset management solution Elvis DAM to maximize the efficiency of the production of its 35+...
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Our travel blog: Japan (some DAM thoughts...)
While attending the largest print event in Japan recently, I got reminded again how far have we come since Johannes Gutenberg invented the first mechanical printing in 1450. Since then, we saw...
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How can a marketing manager save $32,760 per year on stock image acquisition?
Integration with stock image repository enable immediate acquisition of approved products and eliminates redundant expenses An enterprise DAM supports the integration with external stock images. This...
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A new customer portfolio management firm that will replace traditional...
High Cost of MasteryMastery of the customer engagement cycle requires significant, ongoing investment capital for new systems, talent, and digital assets (creative content, reusable media components,...
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Q&A: How to Maximize your Creative Assets
Recently, we offered a joint webinar with inpublishing.co.uk entitled ‘5 Top Tips to Maximize your Creative Assets in the Digital Age’. The high interest and the multitude of questions showed the high...
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Building and managing scalable DAM solutions - part 1: Scalable architecture...
Digital Asset Management strategies are never set in stone. High scalability and flexibility are crucial, enabling users to adapt the system for future requirements. In a series of three blog posts,...
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Building and managing scalable DAM solutions – part 2: Major scalability...
The second part of this series will give a brief introduction to the major pressure points likely be to encountered when scaling digital asset management solutions. This is by no means an exhaustive...
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What is the singular idea behind digital asset management for marketing?
Essential question answered in the webinar series:Content Eureka: Bringing Digital Assets into Strategic Business Systems. My team first coined the term “digital asset management” in 1996. We wanted a...
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